Last week I spent time writing about the perception of the craft beer bubble and what that meant.
Then this weekend I spent Saturday afternoon at All About Beer magazine’s annual World Beer Festival in Durham and I started to wonder, is this the real bubble we’re talking about?
Woman just told me she drinks #craftbeer (specifically IPAs, of course) because it gets her drunk faster. Is this the bubble I hear about?
— BryanDRoth (@BryanDRoth) October 5, 2013
The commonality of discussions about the idea of a bubble, what a bubble is and what it could be may neglect an underlying fact I find comes up often: our craft beer bubble has as much to do with people as business practices.
But not just people. Not just new craft beer fans. Band wagoners.
Josh over at Short on Beer recently touched on this when he posted the question “do we want more people to like craft beer?”
Maybe it’s a little yes. Maybe a little no.
My response to our inebriated lady friend was to do what makes her happy. Just please make sure she doesn’t get so happy she projectile happys all over my feet.
Because that’s not a bubble I want to be a part of.
“Don’t drink to get drunk. Drink to enjoy life.” — Jack Kerouac