If you’re deep in the weeds or thick in the mash or whatever the appropriate idiom would be for someone who thinks about beer too much, you’re likely familiar with New Glarus. The Wisconsin brewery is a unique snowflake in the industry as one of the largest brewers in the country (#16 on the Brewers Association list) … and widely beloved … yet only sells its beer in its home state.
In 2016, the brewer sold 214,000 barrels … only in Wisconsin. To put that in comparison, New Glarus last year sold *more* than Oskar Blues (201,000 barrels), which is distributed nationwide. Or just a touch more than 21st Amendment and Rogue *combined*. Since 2010, New Glarus as grown production 133%, going from 91,937 barrels to 214,000.
So of course they’re going to start selling more. Per Brewbound, New Glarus is about to embark on scaling up, set to reach a future max of 400,000 barrels.
“Did I envision a 400,000 barrel brewery? Hell no,” New Glarus founder and president Deb Carey told Brewbound of the $12 million investment. “We thought we’d be an 8,000 or 15,000 barrel brewery.”
15,000 barrels? How quaint.
This all got me thinking about doing some silly, uneducated math. The best kind.