The more I read and write about the beer industry, the stronger I feel that American beer culture should often be seen through hop-tinted glasses. The IPA, a defining American style, is “almost like an adjective for American brewing,” as recently pointed out by Jeff Alworth.
Everywhere you turn, IPA is having some sort of impact on consumer buying decisions, brewery production choices and the fate of some of our beloved, heritage brands. Jeff and I are on the same wavelength: hops have done incredible things for the American beer industry and through this prism, evolution and innovation continues to happen. American ingenuity pairs well with America’s favorite craft beer.
Which is all part of the reason why I’ve been watching with great interest the most recent development of the Northeast/New England IPA. There have been many stages of growth from when Sierra Nevada and Russian River started the modern hop-forward movement to today, bringing us from bitingly bitter, malt-balanced, fruity and cloudy IPAs. But what we see now with the NE IPA is a giant venn diagram converging. Aspects of our brewing culture are coming together, showing maturation of the industry and its drinkers.
The NE IPA isn’t just a trend. It’s a part of the broader cultural implications of beer.