Trend Spotting: What Can RateBeer’s Best New Beers of 2015 Tell Us?

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In my previous post about RateBeer’s latest collection of “best” beers, we focused on the overall top 100, as released annually by the beer review site. But new this year, RateBeer has also shared a list of 50 best new beers released in 2015.

This is exciting because it not only gives us a better glimpse into trends and preferences for the subgroup of active reviewers on the website, but it also provides an opportunity to compare with my previous “best of 2015” list compiled from a collection of writers and beer enthusiasts.

Like RateBeer’s overall list analyzed in my last post, this one is a wide collection of rare and hard to find beers. As mentioned in a previous piece about the rising price of beer, expensive and speciality brews cater to “snobconsumers, “for whom the acquisition of scarce goods generate ‘signaling effects’ on consumption, increasing their utility when the good consumed is uncommon and generates status.”

In an age of accumulating badges on Untappd and standing among beer loving peers, a list like this isn’t representative to Average Jane Sixpack, but it’s still useful to look at to get a better grasp on the socio-cultural preferences shown by beer lovers.

So let’s once again get to crunching some numbers.

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Crunching Numbers: An Analysis of RateBeer’s Best in 2015

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Note: You can also find an analysis of RateBeer’s best new beers of 2015 here.

Earlier this month we took a look at 2015’s best beers as selected by writers, bloggers and beer enthusiasts.

Today, we step it up to an annual celebration of “best” by one of the Internet’s main beer reviewing website, RateBeer. Over the weekend, the site released their annual collection of best beers of the year, according the reviews of users from the last year and weighted by performance within and outside of style.

As in years past, the list of 100 beers offers a great opportunity for analysis, trying to seek out changing tastes, preferences and insight into beer drinkers and our culture.

So grab your abacus and put in your pocket protector, because it’s time to crunch some numbers.

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