Because of immense growth in the number of breweries across the country, the idea of “world domination” may not necessarily be a reality any more. Domination, like many start-ups’ distribution network, can be accomplished in a city, town, state or region.
Is it realistic for any new brewery to become the next Sierra Nevada or New Belgium these days? More importantly – does that matter?
One of the great things about our craft beer boom is that as breweries start small, many are staying “small.” Or, at least, staying committed to their hometown audience.
That’s good because in recent years, consumer behavior has shifted toward the “buy local” movement, especially those that emphasize the ideals and practices of “local” or “community” within their business. Essentially, if a business is good to its local, loyal customers, they’ll be loyal right back.
“From a business standpoint, local consumers are a huge component of a brewery’s fan base, and in many cases their bottom line,” said David Ackley, founder of the Local Beer Blog. “A brewery taproom offers a significant profit margin that can be especially useful, if not critical, to smaller breweries just getting off the ground. The local fans are also usually the first to spread the word about a new beer release or a special event, either over social media or by word of mouth.”
Local, dedicated business is important – no doubt – so what is it exactly that makes people think “local” when it comes to their beer? Continue reading