The end of the year is full of retrospectives, “best of” lists and all that good stuff that makes us nostalgic for another year gone by.
So who am I to deny you such cliched excitement? But with a beery twist, of course. This week, we learned most the Googled beer searches of 2013:
Most searched beer brands on Google in the US in 2013: 1. Blue Moon, 2. Bud Light, 3. Bud Light Platinum, 4. Kingfisher
— darren rovell (@darrenrovell) December 17, 2013
If you’re like me you see that list and think “what the hell is Kingfisher?” But then I decided to give in to my nerdy tendencies and jump back into the foray of Google search trends to see if we could get a better idea what this list means. If you need a refresher on my work with Google Trends, check out my series that ran earlier this year.
What I found was really interesting. Turns out, even if Blue Moon is the most searched beer in America, it may not be the beer really capturing our interest…