A week from today, leadership overseeing the Boston Beer suite of brands – most notably Samuel Adams beer – will present their Q1 earnings report. If recent hints by founder Jim Koch are any indication, there’s reason to suspect (conspiratorially or not) that it may not be all sunshine and roses.
The last few years have been tough for Boston Beer. Declining interest across a variety of brands accounted for a 7% drop in dollar sales for the Sam Adams portfolio in 2016, sentiment that has only continued into this year.
Through nearly the first quarter of 2017, Boston Lager dollar sales dropped around 8% compared to the same timeframe last year. Rebel, the IPA that was supposed to reinvigorate interest in the brand, got remade to start this year. It’s down 20% in dollar sales so far in grocery, convenience and other bread-and-butter stores for the company.
I, like many others, see Sam Adams as the brand that launched a lifetime of beer geekdom. But things are changing rapidly for the company. For longtime devotees, it’s not much for better as it is worse.
There are a lot of layers when it comes to “best beer” lists. Subjective opinion, especially on experiential goods, is perfect for controversy. A limited list is going to leave something out of consideration, then it’s left to others and an almost innate need to fill in the gaps.
This is one of the reasons I love curating my annual “best beer” list, because as much as it can, it makes the process more objective by consulting numerous people and viewpoints. It may not be perfect, but it’s an excellent way to get a feel for the trends and topics that drive a year in beer.
An initial analysis of RateBeer’s top 100 beers from 2016 has seemingly added context to a growing body of evidence documented on this blog concerning the connection between beer styles, rarity and perception of quality. This is not meant to be seen as a “good or bad” thing, although you’re free to assume how you wish. But rather, as we’re able to compile data to support our experiences, it simply becomes “a thing” that we need to address.
Last month we took a look at 2016’s best beers as selected by writers, bloggers and beer enthusiasts.
Today, we step it up to an annual celebration of “best” by one of the Internet’s main beer reviewing websites, RateBeer. The site recently held their annual RateBeer Fest where it released a collection of best beers of the year, according to the reviews of users and weighted by performance within and outside of style.
As in yearspast, the list of 100 beers offers a good opportunity for analysis, especially as we gain a better understanding on the psychological impacts of choice when it comes to beer and perception of quality. This collection may not break new ground in terms of better understanding trends, but it does offer insight into preferences and beer culture.
So grab your abacus and put in your pocket protector, because it’s time to crunch some numbers.
We find ourselves in a unique time as beer lovers. Everything and anything is available to us. Whatever we want, whenever we want it.
With a record number of breweries nationwide, more than 5,000 businesses are creating a vast array of styles and flavor experiences, often nearby where we live. According to the Brewers Association, roughly three-quarters of drinking-age adults in the U.S. live within 10 miles of a brewery.
The flip side of this freedom of choice is the natural competition that comes with it. Keeping an IPA on tap is important to satiate American drinkers’ love for all things lupulin, but today’s brewery faces challenges presented by all the other entrants into the industry, roughly two a day. Finding a niche, or, at least, creating one, is a pivotal part of the business, whether it’s as a brewery as a whole or simply providing novel experiences every time someone walks through taproom doors.
Increasingly, the process of creating something “rare” is playing a larger role for brewers. This could be a celebrated one-off beer with limited quantities or a dedicated tap on-location that serves creations never to leave the premises. As businesses grow, evolve and consider how best to position themselves, the use of rarity in all its varieties has potential to impact breweries, industry tastemakers and drinkers.
Ask friends and family. Look around the Internet. Talk to a stranger on the street. It seems just about everyone is over 2016.
But it wasn’t all bad, right? We drank some good beer.
With start of a new year, it’s time to reflect on the great ales and lagers we enjoyed in 2016. Just kidding. It’s only IPAs and imperial stouts.
What has become an annual tradition, I’ve compiled a collection of “best” American beer lists as a way to better determine some ground breaking brands found across the country. For all the subjectivity that goes into creating lists to rank our favorite movies, TV shows and more, I try to find some objective consensus to provide a clearer view of what pleased the palate of drinkers.
To do this, I found a collection of 15 “best beer” lists from a variety of sources, from social media to prominent magazines. Criteria for selection was simple: a list had to focus on 2016 releases (new beers or new, annual brews) with a preference toward a wide geographic representation.
That left me with 155 total beers to analyze with several clearly separating themselves as 2016’s best.
What better kind of “end of year” review than one related to hops, the national treasure of our beer loving country?
Another annual report was released this week, this time from the USDA, providing updated statistics that further show glimpses into our ongoing love affair with whatever will give our IPAs that “juicy” flavor everyone is seeking these days. While last year’s darling might have been Mosaic, there’s no question who the belle of the ball is this time around.
Quantifying aspects of beer is easy. We have definitive numbers that tell us about alcohol content, color, flavor and more.
But the question at the core of my last post, analyzing the value of “best” beer, asks about the potential of determining context for rarity. Given that the highest rated beers typically share common traits of style, ABV and availability, is there a way for us to better define what a lack of obtainable bottles or cans means to beer enthusiasts applying numbers to quality?
At worst, it’s a fool’s errand, trying to get into the minds of beer raters. At best, it’s an unscientific process that may scratch at the surface of a full effort, although we do have a good idea of what rarity means when it comes to product sales:
“Scarcity has this effect of making people perceive products as more valuable simply for the fact that they’re scarce,” business psychologist Nir Eyal told NPR in 2014, when, naturally, the network was covering the hype of Pliny the Elder, the sister beer of Pliny the Younger.
To build on the analysis of what we might have learned from Beer Advocate’s top 250 beers, I thought it’d be worthwhile to also peek at what we might learn from BeerGraphs.
As we close in on the end of the year, it means we’re soon to be swamped with a variety of “best of” lists. This website is no different … although a little.
In the last two years, I’ve created my own unscientific, objective-as-possible best beer lists analyzing the compiled efforts of others scattered across the internet. You can still read 2014 and 2015 results to find out which “best” beers you might’ve missed.
With my attention shifting in that direction in recent weeks, I’ve decided to get a head start in another corner of “best,” taking a look at ratings, style and rarity. As we’ve seen in the past, all threeseem to be linked, and I’ve turned to two popular beer rating websites to gain a better understanding. First up: Beer Advocate. (You can read an analysis of BeerGraphs data here.)
Heading to Great American Beer Festival? Hope you like hops.
Thanks to Porch Drinking, festival goers have an advance preview at the many beers that will be served to thirsty enthusiasts descending on the Colorado Convention Center. Want an idea of what to expect? I crunched some numbers pulled from a continually updated list at Porch Drinking, as submitted by breweries.
The more I read and write about the beer industry, the stronger I feel that American beer culture should often be seen through hop-tinted glasses. The IPA, a defining American style, is “almost like an adjective for American brewing,” as recently pointed out by Jeff Alworth.
Everywhere you turn, IPA is having some sort of impact on consumer buying decisions, brewery production choices and the fate of some of our beloved, heritage brands. Jeff and I are on the same wavelength: hops have done incredible things for the American beer industry and through this prism, evolution and innovation continues to happen. American ingenuity pairs well with America’s favorite craft beer.
Which is all part of the reason why I’ve been watching with great interest the most recent development of the Northeast/New England IPA. There have been many stages of growth from when Sierra Nevada and Russian River started the modern hop-forward movement to today, bringing us from bitingly bitter, malt-balanced, fruity and cloudy IPAs. But what we see now with the NE IPA is a giant venn diagram converging. Aspects of our brewing culture are coming together, showing maturation of the industry and its drinkers.
The NE IPA isn’t just a trend. It’s a part of the broader cultural implications of beer.