Some Details Forgotten in Latest AB InBev Buy

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Whenever one beer company takes over another, there is always reflection. Especially if it’s by someone like AB InBev.

What will happen to Brewery X? How will this impact their beer? Should I care about them any more?

From my American point of view, it’s been an interesting case trying to track the recent purchase of Belgium’s Bosteels by AB InBev, which was announced earlier this month. Bosteels, maker of Kwak, Karmeliet and Deus, is a 225-year old brewery.

Immediately after the announcement, people seemed to ask: but how much of the “family” aspect will be left?

During this week’s discussion on The Beer Temple, I got to chat with host Chris Quinn and others about the purchase. As is often the case, there’s plenty beyond the top-level assumptions or quick reactions.

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We are More Than Beer, Beer is More Than Us

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There’s an undeniable truth I have needed to come to terms with in recent years, despite what my loving mother and father may tell me otherwise.

I will never be the most famous Bryan Roth, let alone the most famous within a 12-mile radius.

That honor probably goes to Bryan Roth, professor in the Department of Pharmacology at the University of North Carolina-Chapel Hill, literally down the road from where I live.

There’s also Bryan Roth, co-founder of Geocaching HQ, which popularized the adventurous activity of finding hidden items placed all over the world.

There is also Bryan Roth, the poetfootball star and highlight reel lacrosse player.

Somewhere along the line, there’s also me, Bryan Roth, the beer lover.

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