Making Snowflakes: An Exploration into Rarity, Beer Quality and Industry Authenticity

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We find ourselves in a unique time as beer lovers. Everything and anything is available to us. Whatever we want, whenever we want it.

With a record number of breweries nationwide, more than 5,000 businesses are creating a vast array of styles and flavor experiences, often nearby where we live. According to the Brewers Association, roughly three-quarters of drinking-age adults in the U.S. live within 10 miles of a brewery.

The flip side of this freedom of choice is the natural competition that comes with it. Keeping an IPA on tap is important to satiate American drinkers’ love for all things lupulin, but today’s brewery faces challenges presented by all the other entrants into the industry, roughly two a day. Finding a niche, or, at least, creating one, is a pivotal part of the business, whether it’s as a brewery as a whole or simply providing novel experiences every time someone walks through taproom doors.

Increasingly, the process of creating something “rare” is playing a larger role for brewers. This could be a celebrated one-off beer with limited quantities or a dedicated tap on-location that serves creations never to leave the premises. As businesses grow, evolve and consider how best to position themselves, the use of rarity in all its varieties has potential to impact breweries, industry tastemakers and drinkers.

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A ‘Definitive’ Guide to the Best Beer of 2016

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Ask friends and family. Look around the Internet. Talk to a stranger on the street. It seems just about everyone is over 2016.

But it wasn’t all bad, right? We drank some good beer.

With start of a new year, it’s time to reflect on the great ales and lagers we enjoyed in 2016. Just kidding. It’s only IPAs and imperial stouts.

What has become an annual tradition, I’ve compiled a collection of “best” American beer lists as a way to better determine some ground breaking brands found across the country. For all the subjectivity that goes into creating lists to rank our favorite movies, TV shows and more, I try to find some objective consensus to provide a clearer view of what pleased the palate of drinkers.

To do this, I found a collection of 15 “best beer” lists from a variety of sources, from social media to prominent magazines. Criteria for selection was simple: a list had to focus on 2016 releases (new beers or new, annual brews) with a preference toward a wide geographic representation.

That left me with 155 total beers to analyze with several clearly separating themselves as 2016’s best.

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