Putting Together the Beer Puzzle: Is This the Future of Beer Sales?

beer puzzle piece-convenience store

This week I’m delving into a three-part series to better understand the shifting beer landscape. Part 1 was on the importance of two consumer groups and part 2 suggested how Millennials are impacting production.

We’ve looked at who is growing in importance for the beer industry and why an increase in variety may be taking place, but today I thought we’d try and find out where future change may come from.

We’ve become very spoiled as beer fans, with our breweries and bottle shops lined with the finest craft beer for shelves and shelves. But sometimes I’m afraid we forget there are more ideal places where Average Joe Beer Drinker may be picking up their drink of choice:

It’s true. For as much as we love to get our beer fresh and straight from the brewing source, off-premise craft beer sales growth (stores) is now almost double that of on-premise sales (bars, restaurants, etc.).

Why is that important? Because as we continue down the path of our expanding craft beer renaissance, convenience stores – those long-forgotten bastions of late night snackery – are more important than ever.
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Six-Pack Project: Visiting New Frontiers

six pack-beer

I am thrilled to share the latest round of Six-Pack Project posts from fellow beer writers who have joined the effort to sing the praises of their home state’s beer culture.

Since starting this effort in May, I’ve been lucky to corral 28 writers from around the country to highlight 23 states and three foreign countries. Today, both those numbers grow.

I can’t thank everyone enough for making the Six-Pack Project a success. I had no idea what would come of it when it first started and it’s been exciting to read about beer I never would have heard of, let alone finding people who have spontaneously decided to join – all thanks to a passion for beer.

That said, I’m going to make a slight change to the Six-Pack Project for future posts. I will continue to try and create monthly posts on This is Why I’m Drunk to highlight everyone’s great work, but will now begin a “rolling admission” of posts. From here on out, I’m happy to add to the growing Six-Pack Project list whenever I receive submissions.

Keep an eye out for more states and countries! If you want to get involved or just want to talk beer, drop me a line on Twitter.

Without further ado, pull up Google maps, pour yourself a cold one and take a look at this month’s entries to the Six-Pack Project:


  • Alabama by Blake at The Southern Committee – Some awesome beertography to pair with interesting choices, like a monkey astronaut.
  • Alaska by William at Drinking on the Last Frontier – Sure, there’s the famous Alaskan Smoked Porter … but what else will keep you warm up north?
  • Florida by Gerard from Beer in Florida – Lots of pale ales/IPAs to choose from, including a handy map and list of Florida breweries!
  • Louisiana by Nora of NOLA Beer Blog – Abita makes an obligatory appearance, but I didn’t know the breadth of LA beer options.
  • New Jersey by Vin at Bier Battered – A nice complement to Ryan’s original Six-Pack post to rack up even more NJ beers to try.
  • Tennessee by Charles from Swen’s Brew Blog – Want a crash course in the Tennessee beer scene? Charles goes from intro to advanced knowledge fast.


  • Bolivia by Kyle at The Brewolero – The counrty’s beer scene has been exploding lately, so don’t think you’re stuck ordering tropical drinks if you visit.
  • Italy by Matt of Birra Pioneer – Enjoy a “meal” of beers from a truly culinary country.

+Bryan Roth
“Don’t drink to get drunk. Drink to enjoy life.” — Jack Kerouac

Six-Pack Project Review: Beers from DE, IL, MA, MI, PA and … Belgium?

six pack-beer

It’s almost that time again – another round of the Six-Pack Project is coming your way at the end of this month. It’s a special batch that knocks off several more states in our beer-loving union (and beyond).

In the meantime, it’s worthwhile to look back at the last round and see what beers stick out. For those of you planning Labor Day vacations, now’s a good time to check out the Six-Pack Project archive and make a mental note of what brews to seek out wherever you may be traveling.

What looks most exciting from our last entry? Well, quite a bit. Here are the posts we’re looking at this time around:

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The Six-Pack Project: Beers from Around the Country

six pack-beerWith Memorial Day in the rearview mirror, we’ve entered the (unofficial) start of summer. Barbecues, beaches and vacations lie ahead.

But what’s a trip away from home without throwing beer into the mix?

Enter the Six-Pack Project. It’s a new, collaborative effort between beer bloggers from around the country to highlight a six-pack of our state’s native brews that we believe best represent what the beer culture of our respective states offer. If someone is coming to visit, what bottles or cans would we want to share?

Here are our rules:

  • Pick a six-pack of beers that best represents your state and/or state’s beer culture.
  • Beer must be made in your state, but “gypsy” brewers are acceptable, so long as that beer is brewed with an in-state brewery and sold in your state.
  • Any size bottle or can is acceptable to include.
  • Current seasonal offerings are fine, but try to keep selections to year-round brews as much as possible. No out-of-season brews preferred.

Welcome to the inaugural round of the Six-Pack Project. I hope to include bloggers from across the U.S. in future versions, so contact me on Twitter if you or someone you know may fit the bill.

Some quick notes to about selections for my state, North Carolina:

1. I approached this task as if I were building a flight of beers for you to try. Because of that, I’ve picked six different styles of beers that would (hopefully) take you through a great North Carolina beer experience, although subjectively selected by me.

2. All of these picks can be found year-round in NC beer shops.

Without further adieu, let’s find out what North Carolina has to offer…
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