Everyone is talking about cans. For years – really, years – writers covering the beer industry have written stories on a near monthly basis about this “hot, new trend” in craft beer: breweries putting beer into cans.
This is one of my biggest pet peeves and it shows no signs of stopping. I recognize that part of it, as Norman Miller points out, is that the very average person (Elderly? WAKA WAKA.) may still be curious about cans and not understand why companies use cans.
From my biased, curmudgeon, Old Man Yells At Cloud point of view, it’s time to move beyond stories highlighting when a brewery puts liquid into a can. This is not innovative, this is not new and after several years of this happening within the space of craft beer, it is no longer a trend. It is a norm. According to tracking by the Brewers Association, about 2 percent of craft beer volume was going into cans in 2011. It was up to 10 percent in 2014, an increase of about 2 million barrels of beer.
I don’t have specific numbers beyond that, but I imagine your anecdotal experience aligns with mine and we can safely assume the percentage is much higher halfway through 2016. According to craftcans.com, 550 different breweries can 2,162 beers today.
Putting craft beer into a can is no longer a news story. It’s a press release.
So what the hell is there to actually write about cans? Beats the hell out of me, but guess I’ll try.